Fight Club Gym
Branding, Digital Art, Illustration
2012
Campaña para el gimnasio Fight Club de Miami, Estados Unidos, realizada en conjunto con la agencia LOLA Madrid.
El Brief consistía en construir 3 escenarios diferentes (Nieve, ciudad y desierto) en los cuales se viera la dificultad de una persona de pasar de ser gorda a ser musculosa, y al mismo tiempo mostrar la facilidad de una persona musculosa para volverse gorda.
Esta campaña pretende invitar a las personas para que nunca dejen el gimnasio y se mantengan en forma.
Art Direction: Francisco Cassis (LOLA Madrid)
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Campaign for the Fight Club Gym - Miami, USA. Collaboration with LOLA - Madrid.
The Brief consisted in build 3 different scenarios (Snow, city and Desert) , where people could see the hard work for people to become strong, and how easy is to become fat.
Art Direction: Francisco Cassis (Lola Madrid)
El Brief consistía en construir 3 escenarios diferentes (Nieve, ciudad y desierto) en los cuales se viera la dificultad de una persona de pasar de ser gorda a ser musculosa, y al mismo tiempo mostrar la facilidad de una persona musculosa para volverse gorda.
Esta campaña pretende invitar a las personas para que nunca dejen el gimnasio y se mantengan en forma.
Art Direction: Francisco Cassis (LOLA Madrid)
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Campaign for the Fight Club Gym - Miami, USA. Collaboration with LOLA - Madrid.
The Brief consisted in build 3 different scenarios (Snow, city and Desert) , where people could see the hard work for people to become strong, and how easy is to become fat.
Art Direction: Francisco Cassis (Lola Madrid)
- Fight Club Gym
Brand Campaign
Campaign for the Fight Club Gym - Miami, USA. Collaboration with LOLA - Madrid.
The Brief consisted in build 3 different scenarios (Snow, city and Desert) , where people could see the hard work for people to become strong, and how easy is to become fat.
Art Direction: Francisco Cassis (Lola Madrid)
----------------------------------------------------------------
Campaña para el gimnasio Fight Club de Miami, Estados Unidos, realizada en conjunto con la agencia LOLA Madrid.
El Brief consistía en construir 3 escenarios diferentes (Nieve, ciudad y desierto) en los cuales se viera la dificultad de una persona de pasar de ser gorda a ser musculosa, y al mismo tiempo mostrar la facilidad de una persona musculosa para volverse gorda.Esta campaña pretende invitar a las personas para que nunca dejen el gimnasio y se mantengan en forma.
Art Direction: Francisco Cassis (LOLA Madrid)
Scenario #1- Click to Zoom
Scenario 3 - Click to Zoom
Scenario #4 - Click to Zoom
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Velmost Winter 2012 collectionArt Direction, Fashion, Illustration2013 -
Personal work for the SSE Project. An online gallery from South Korea. They also printed a Zine, with a worldwide distribution.
You can buy the Zine with 30 artworks and read an interview of me talking about this project and a bunch of things here: http://sse-p.com/
If interested in any special artwork, please write.
Some of them are available as prints and tees in my online shop: www.society6.com/alejogiraldo
Proyecto personal para SSE Project. Una editorial independiente de Corea del Sur que hace una exhibición online y tambien imprime un pequeño libro de edición limitada.
Estas ilustraciones hacen parte del zine llamado ¨Fight Your Fears¨. Pueden ver una entrevista y comprar la publicación con 30 trabajos propios aquí: www.sse-p.com
Muchos de ellos están disponibles en mi tienda online www.society6.com/alejogiraldoGraphic Design, Illustration2012 -
Some letterings design I did as a part of different projects.
Clients include Club Popozuda London and Vueling.Typography, Branding2010 -
A series of monsters I did the Lefties 2012's summer collection.
Some of this monsters were part of the Olympics collection.
Client: Lefties (Spain)Fashion, Illustration2012 -
After working for a lot of brands for several years. I decided to start my own clothing line.
You can check the full project here: www.velmost.com
About The Brand:
Velmost is a project based on the dreams that we all have but are afraid to follow. We're here not just to make t-shirts but to bring about a new way to see life.
We are a small independent brand inspired by the sea and by our love for illustration and typography. We'll be creating limited quantities because, for us, it's not just about the product, but about the process that led us there. Because of this, every single detail is important to us - our fabrics, our designs, our screen printing process and our packaging are all thought out with an emphasis on quality -. Making things by hand is what makes us who we are.
Velmost supports the growing communities of artists making things from their heart.
Velmost, Going nowhere fast.Art Direction, Fashion, Illustration2012 -
This is inspired by who I am, who I want to be, and what I want to do for the rest of my life.
Not so long time ago I decided to do what I love to, a hard decision to take, but I´m sure I´ll be happy.
This series were featured in Zipper Magazine #13, "Latinográfico¨. Which includes some latin american illustrators. www.zipper.com.veCharacter Design, Illustration, Typography2012 -
Tees commissioned by different brandsIllustration, Fashion2012 -
Gira mundial de la banda surafricana de rap rave Die Antwoord, inspirada en la cultura ZEF. El proyecto consiste en la dirección de arte del tour, posters promocionales, edición especial del disco nuevo, flyers, vestuario, escenografía, página web, video promocional y estrategia de comunicación.
Este trabajo fue realizado para el final del master en Diseño y Dirección de Arte de Elisava en conjunto con:Hisa Nimi, Poettier Vázquez y Franko Rosas.
Expuesto en Pecha Kucha Night Barcelona Julio 21 de 2011.
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World tour for the South African rap rave band, Die Antwoord, inspired by the ZEF culture. The project consisted of promotional posters, a special edition of the new album, flyers, wardrobe design, stage design, web design and communication strategy. .
This project was developed with the collaboration of Franko rosas, Hisa Nimi and Poettier Vasquez as the final project in the Master's program in Design and Art Direction in Elisava (Barcelona).Art Direction, Typography, Photography2011 -
Various illustrations of 2012.
This Project will be updated during this year.
Artworks available for sale.Illustration, Fashion2012 -
Self Promotion Project, artworks available for sale.Illustration, Fine Arts2011 -
Self identity and Auto Promotion workIllustration2011 -
Self Promotion illustrations.
Artworks available for sale.Illustration, Fashion2011 -
Personal Work
"...There are stories of coincidence and chance, of intersections and strange things told, and which is which and who only knows? And we generally say, "Well, if that was in a movie, I wouldn't believe it." Someone's so-and-so met someone else's so-and-so and so on. And it is in the humble opinion of this narrator that strange things happen all the time. And so it goes, and so it goes. And the book says, "We may be through with the past, but the past ain't through with us. These strange things happen all the time."
Magnolia - Paul Thomas AndersonCharacter Design, Illustration, Fashion2011 -
Printed Tees all over the world.Fashion, Illustration, Character Design2009 -
Alphabet inspired by stars, sailors and sea. Illustrations inspired by an alphabet.Illustration, Typography, Fashion2011 -
The 4 rival gangs, Inspired by New York City and 1980´s movies.Illustration, Character Design, Fashion2009 -
Personal projectIllustration, Fashion2009 -
Academic Project inspired by PiratesIllustration, Fashion, Pattern Design2009 -
Illustrations for Riot Magazine - Academic projectIllustration2009 -
16 pairs of hand painted shoes. Made exclusively for Colombiamoda fashion Show.Fashion, Illustration2009 -
Artworks made for Offcorss. Inspired by extreme sportsFashion, Illustration, Character Design2011